Jeff Eltringham is Head of Marketing at SmartSense by Digi. He has led IoT, M2M, and B2B-focussed marketing teams for more than 20 years. Jeff joined Digi International when Digi acquired Rabbit Semiconductor. He has held multiple marketing leadership roles within Digi, including Director of Global Marketing. In 2017, Jeff moved into Digi's IoT solutions business unit to launch what is now known as SmartSense by Digi, leading marketing and brand experience strategy.